Unveiling the First Generation Bionutrient Meter
We previously reported on the exciting prospects of the Bionutrient Meter, a hand-held device that measures the nutrient content of foods. Now, the Bionutrient Meter is a reality and is available for purchase. The Bionutrient Food Association are right now building the first 300 for early adopters, and they will make about 50 available at the upcoming Soil & Nutrition Conference November 30 – December 2, 2018 in Southbridge, MA. The device will be unveiled at the pre-conference on November 30, where it will likely sell out.
Early adopters of the Bionutrient Meter are invited to take part in their citizen science project, providing data to help improve future versions and continue the mission of the Bionutrient Food Association. Learn more about how you can get involved, and different ways you can use this tool to collaborate as a grower, consumer, activist, researcher or company.
The Bionutrient Food Association introduces the Bionutrient Meter with the following paragraphs from their website:
The Bionutrient Food Association has been working to improve food quality since its inception in 2010, and one of the key ways we identified to do that, was to align economic leverage and supply chain transparency. It is said, people vote with their dollars. Markets are driven by demand. We believe there is a growing awareness that not all food is equal, and quality – of nutrient levels, taste, and shelf life – can vary greatly. Short of tasting before buying, the cues we shoppers have for determining the quality of our food are unreliable at best. And industrial agriculture has worked hard over many decades to develop and promote varieties that emphasize visual appeal and transportability at the expense of quality and taste.
Now imagine going to the farmers market, flashing a light at several different carrots or a head of lettuce, and comparing their nutritional values in real-time. Readings would likely show variations in quality – some are nutrient dense, while others are not. Which ones would you purchase? Given the option, wouldn’t you start basing your buying decisions on how good it was for you and your family?
Our guess is yes. If the consumer is empowered at point-of-purchase to see what it is they are buying, producers will no longer be able to skate by with visually appealing, but poorly grown and nutrient deficient product. We believe this real-time accountability in the marketplace has the potential to dramatically impact the food system, our farms, our health, and our ecosystem.